Mohammad Zahiri
Board Member at Demis Group & Spaneh Information Systems | CEO of Avaye Ettelaat
Executive Leader & Enterprise Architect
Digital Health & Insurance Platform Executive
Mohammad Zahiri
Board Member at Demis Group & Spaneh Information Systems | CEO of Avaye Ettelaat
An executive leader whose career evolved from software engineering and systems analysis to enterprise project leadership, entrepreneurship, Chief Executive governance, product leadership, enterprise architecture, and group corporate governance. His signature strength lies in continuously bridging deep technical mastery, business and process insights, product craftsmanship, and large-scale team leadership.
At the core of this journey is the ability to turn complex challenges into actionable enterprise architecture: stakeholder understanding, capability modeling, product and workflow design, team formation, iterative delivery, empirical measurement, and sustainable scaling across mission-critical national platforms.
Education & Academic Background
M.Sc. in Computer Engineering & Information Technology
2 Years Academic Teaching at Higher Education Institutions
Core Domains & Strategic Focus
Enterprise Architecture & Digital Healthcare Platforms
Value-Stream Organization Design & Lean-Agile Leadership
ARCHITECT • BUILDER • LEADER
Holistic & Strategic Vision
ARCHITECT | Architecture
Architecture is far more than drawing diagrams or selecting technologies; it is defining the exact capabilities an enterprise needs to achieve its strategy, bridging business, data, processes, products, technologies, and organizational structures.
Concept to Operational Reality
BUILDER | Crafting
The power to build: turning concepts into operational products, products into scalable platforms, and platforms into critical business infrastructure. Demonstrated across internal rule engines, Rasa, and nationwide platforms.
Empowering People & Leaders
LEADER | Leadership
Leadership means creating capacity in others. Scaling organizational structures from 60 people in 6 teams to over 100 professionals in 14 teams within 3 years reflects hands-on mastery of organizational design, leader empowerment, and delegated autonomy.
Rasa Healthcare Platform Leadership
In its evolutionary trajectory, Rasa has transitioned from an operational health insurance software into a digital healthcare ecosystem facilitating robust interactions between insurers, policyholders, and healthcare providers. Product leadership across this journey encompasses strategic vision, capability architecture, roadmap prioritization, cross-functional team alignment, executive stakeholder engagement, and 24/7 operational resilience. This includes long-term strategic execution with major insurers, such as Day Insurance since 2017 serving over 7 million insured family members.
Manual, Electronic & Real-Time Claim Adjudication
Comprehensive coverage of inpatient, outpatient, and pharmacy claim review workflows.
High-Performance Rule & Workflow Engine
Proprietary enterprise rules and orchestration engines operating with ultra-low latency at national scale.
Healthcare Network & Provider Management
Unified provider contracting, credentialing, tariff modeling, and real-time electronic connectivity.
Underwriting, Rating & Claim Settlement
Comprehensive insurance accounting, loss ratio analytics, and transparent financial clearing for providers.
DataHub, Analytics & AI Fraud Detection
Data engineering pipelines, business intelligence dashboards, and machine learning models for anomaly detection.
Interoperability with National Health Standards
Seamless and secure integration with SEPAS, national electronic prescriptions, and open platform APIs.
The Evolutionary Journey: From Engineering to Corporate Governance
Software Engineer, Systems Analyst, Tech Lead & Project Manager — BASA Company
Industry Entry & Engineering Mastery
Commenced professional journey in programming and systems analysis, advancing to Project Manager for ICT Master Plan projects, designing proprietary rule and workflow engines (Oracle BPM), and delivering major Oracle ERP implementations.
Founding Board & Executive Committee Member — Avaye Ettelaat Company
Entrepreneurship & Capability Design
Co-founded the company, steered enterprise capability architecture, spearheaded high-growth business development, and established resilient software infrastructure for transaction-heavy domains.
Chief Executive Officer (CEO) — Avaye Ettelaat Company
Chief Executive Governance
Delivered executive leadership, scaled organizational teams, led mission-critical nationwide initiatives, and directed a strategic transition from isolated project management to unified product and platform governance.
Product Leader & Senior Platform Strategist — Rasa Healthcare & Roz Platform
Digital Health at National Scale
Spearheaded the flagship Rasa platform covering 14 million insured lives; delivered the Roz platform, Ministry of Health traffic accidents portal, SEPAS health data exchange, and long-standing strategic partnerships with leading insurers.
Member of the Board of Directors — Demis Group & Spaneh Information Systems
Group Corporate Governance
Expanded executive scope to group-level corporate governance, business ecosystem alignment, overarching enterprise architecture, shared capabilities, and pioneering self-evolving organizational models.
Five Essential Pillars of Organizational Leadership
Pillar 1
Value Over Activity
Success is not measured by volume of work; it is measured by the value created for customers, the organization, and society.
Pillar 2
People as the Core Asset
Building a sustainable enterprise is impossible without investing in people, cultivating trust, granting autonomy, and nurturing leaders.
Pillar 3
Architecture for Longevity
A great solution does not merely solve today’s problem; it builds organizational capacity to adapt to tomorrow’s evolution.
Pillar 4
Learning Embedded in Operations
Innovation, feedback loops, and learning must be woven into the daily operational heartbeat, not treated as side activities.
Pillar 5
Transparency & Accountability
Organizational trust flourishes only when decisions, ownership, outcomes, and success metrics remain completely transparent.
Looking Ahead: Learning Platforms & Self-Evolving Organizations
Evolving Rasa into Healthcare Infrastructure
Continual elevation into a unified interactive platform connecting all insurers, policyholders, and medical providers.
Enterprise Architecture Across Demis Group
Building synergistic capabilities across subsidiaries to enable faster, coherent, and sustainable group-wide growth.
Responsible AI & Data Engineering
Leveraging AI for clinical decision support engines, advanced anti-fraud analytics, and intelligent workflow automation.
Value-Stream Driven Team Models
Nurturing autonomous, outcome-oriented teams with end-to-end capability ownership and reduced external dependencies.
Self-Evolving Organizational Leadership
Sustaining digital transformation and enterprise evolution without extreme dependence on any single individual.
