Business intelligence refers to the use of innovative technologies and intelligent tools to enhance the performance and efficiency of a business. It involves the use of intelligent methods to gather and analyze data, improve business processes, enhance customer experience, increase productivity, reduce costs, improve communication and interactions with customers, enhance competitiveness, and achieve sustainable growth.

To benefit from business intelligence, companies need access to suitable equipment and innovative technologies that align with their business needs. For example, companies can utilize intelligent tools for data collection and analysis, intelligent messaging, image analysis and speech recognition, artificial intelligence and deep learning, robotics, and the Internet of Things (IoT).

Decision Maker System (Demis) is an active company in the field of Information and Communication Technology (ICT) that operates in the area of business intelligence. This company has been successful in providing intelligent business solutions and advancements in information and communication technologies in both Iran and the world.

For example, Decision Maker Systems (Demis) as one of the largest companies active in the field of e-commerce in Iran, provides solutions to improve customer experience. Additionally, this company is engaged in activities related to building automation, optimizing business processes, big data analytics, artificial intelligence and deep learning, Internet of Things (IoT), robotics, and intelligent communications.